Giving Back
Water is a basic necessity to life and Basic B* is committed to supporting causes that help grant better access to clean drinking water.
According to the United States Mission to the United Nations, over 2 million Americans lack clean water access and over 2.2 billion people worldwide experience clean water unavailability in their homes.
As an ongoing effort, Basic B* is proud to commit 10% of the profits from the sale of every can and merchandise to support organizations dedicated to providing clean water access both in the U.S. and globally.
During crisis events where access to clean water is compromised, Basic B* will support relief efforts by working with frontline organizations to distribute our water directly to those in need.
Basic B* believes in the power of collective action to create lasting change. Together, we can bridge the gap for millions living without clean water. Every purchase brings us closer to a world where clean water is accessible to all.
Current Initiatives
LA Fire Relief Support
January 2025
In early January 2025, Los Angeles faced devastating wildfires fueled by severe drought conditions and strong winds. The Eaton Fire alone scorched over 14,000 acres and destroyed more than 7,000 structures, leading to the evacuation of over 100,000 residents.
As an LA-born brand, this hits close to home; many of our lives or the lives of people we know were directly affected.
Recognizing the immense need for clean and accessible water, we have committed our first ever production run of over 30,000 cans to relief efforts.
We are distributing our water with the help of the City of Monterey Park Mayor's Office and over a dozen local and global organizations such as: the Monterey Park Police and Fire Departments, the San Gabriel and Arcadia Fire Departments, local chapters of Lions, Kiwanis, Rotary Clubs, and more. The water will go directly to people affected and displaced by or fighting the fires in the cities of Pasadena and Altadena.
Our first donation shipment arrived to frontliners on Monday 1/20. Our goal is to donate one million cans to these relief efforts.
Want to help?
How to Get Involved
Our mission is to maintain a thoughtful balance between supporting ongoing initiatives and responding to urgent relief efforts, ensuring no need goes unmet. By fostering partnerships with like-minded corporations, we amplify our impact and extend opportunities for meaningful contributions.
If your organization shares our vision of making a difference, we invite you to sponsor a pallet.